Off the strength of three major collaborations, August 2025 has proven to be a landmark month in Jordan Brand history. It all began with UNDEFEATED’s long-awaited revival of its Air Jordan 4, launching twenty years after its genesis to the masses for the first time in history.
After an initial hyper-local drop in Chicago followed by a wider drop on August 2nd, the UNDEFEATED Jordan 4s are finally ready to hit official Nike channels as a SNKRS release is scheduled for August 28th. It is unclear what style of release will be used, although Jordan Brand and UNDEFEATED representatives informed us that “a target opportunity for dedicated SNKRS members will come later this month.”
The verbage suggests an Exclusive Access Draw style release for this highly coveted collaboration, made available to select members who meet specific criteria for the Draw opportunity. Again, this is not confirmed, but given the anticipation surrounding the release, it will very likely not be a FCFS drop.
